Our Mission

Fitness Australia is the national health and fitness industry association working for a fitter, healthier Australia.

Our vision
Fitness Australia's vision is a fitter, healthier Australia.

Our mission
Fitness Australia’s mission is to raise standards, support, promote and represent the fitness industry in pursuit of a fitter, healthier nation.

Strategic objectives
Fitness Australia is committed to successfully pursuing the following strategic objectives:

  • Build foundation and core capabilities
  • Build scale and focus on member services
  • Increase organisational and industry profile
  • Maintain and enhance standards of excellence

National fitness strategy
The Fitness Australia strategy for the next four years may be clearly articulated in the following way: 

 Strategic Framework Pyramid [fitness australia strategic framework pyramid.jpg]

Our goal
To have the fitness industry be recognised for the high standard of its services, professionalism and customer care and the quality of its workforce and facilities