About Fitness Australia
Fitness Australia is the national health and fitness industry association working for a Fitter, Healthier Australia. Our mission is to raise standards, support, promote and represent the fitness industry.
Fitness Australia is a not-for-profit, member-based association with over 1,200 registered fitness business members and over 20,000 registered exercise professionals Australia-wide.
Business members include fitness centre owners and managers, from small to medium sized businesses and personal training studios through to large, multi-national businesses and franchises.
Registered exercise professionals are those who have successfully attained the recognised qualifications, have registered with Fitness Australia and who are generally employed, self-employed or contracted by fitness businesses within the fitness industry.
Fitness Australia's strategic framework reflects the important interrelationship within the fitness industry and an appropriate organisational focus for Fitness Australia in four key areas - our members, our industry, our community and our future.
Fitness Australia will do this by focusing on the following strategic goals:
- Build foundation and core capabilities
- Build scale and focus on member services
- Increase organisational and industry profile
- Maintain and enhance standards of excellence
This strategic focus will drive us toward our eventual goal expressed by our vision "working for a fitter, healthier Australia".
